About Sirecam

Since its inception in 2003, Sirecam has become the preferred supplier of online video footage to the Thoroughbred Breeding Industry in Australasia.

Sirecam films yearlings for every major sale throughout Australia and New Zealand. In 2008, an average of more than 75% of each catalogue was filmed. Furthermore, Sirecam filmed at least 80% of the top 20 lots at each major sale.

Stallions are another major part of Sirecam. More than 100 stallions have been filmed in 2008 and these will be a part of a compilation Stallion DVD that will be sent to all registered Broodmare owners in Australia.

Sirecam offer a number of end-to-end multimedia solutions for the thoroughbred industry and this was highlighted by the successful production of the Divine Madonna DVD.

In conjunction with Widden Stud and trainer Mark Kavanagh, Sirecam produced a promotional DVD that was sent out to many potential buyers before her sale at the Gold Coast Magic Millions Broodmare sale.

Her price of $2.7million was the highest recorded at a Magic Millions sale eclipsing the previous record of $2.2million.